Skip links

Our Advisors

Westfuller Logo

Since its founding in 2010, Westfuller has built lasting relationships with its clients by using a personal and professional approach, built on an authentic desire to support and serve.



Lola C. West

Lola C. West

Managing Director

SUMMARY: 20 Years of Wealth Management and Advisory Experience; Social Activist; Mentor; Philanthropist.

PURPOSE: New York Women’s Foundation, HMI (Hetrick Martin Institute)
EDUCATION: Brooklyn College (BA), Hunter College (MUP)
CAREERS: Merrill Lynch, LWF Wealth Management

Lola C. West is a co-founder and partner of Westfuller Advisors. Prior to co-launching Westfuller, Lola served as a wealth advisor with Merrill Lynch and a senior partner of LWF Wealth Management for nearly 10 years. Today, she continues to advise clients and institutions on how to build a vision for the future and directs the achievement of results-oriented financial goals and aspirations.

Lola is active in the New York City community as a board member of the New York Women’s Foundation (NYWF-the Foundation is the largest women-led grantmaking organization in the United States, and one of the top two in the world); a trustee of Donors of Color; and a founding member of the Council for African American Art at the Brooklyn Museum. She is also listed In Who’s Who of American Women and is the recipient of the Proclamation “Lola C. West Day” in the City of New York for “exemplary prowess as a health care administrator.”

Lola received a B.A. in Psychology from Brooklyn College and a M.U.P. (Master’s in Urban Planning) from Hunter College. She holds a Certified Financial Management designation; the Series 7, 66; and Life, Health and Accident Insurance license. She lives on the Upper East Side of NYC.

Ian S. Fuller, ChFC®

Ian S. Fuller, ChFC®

Managing Director

SUMMARY: 15 Years of Investment Management & Financial Planning Experience; Social Activist; Philanthropist.

PURPOSE: Common Justice, Color of Change
CAREERS: UN, KPMG, Merrill Lynch, LWF Wealth Management

Ian is a co-founder and partner of Westfuller Advisors. With over 16 years of experience, he is a specialist in evidence-driven, global investment advisory and planning, Sustainable, Responsible and Impact-focused investment management, and philanthropic impact. He works closely with institutions and people to empower financial resources with purpose.

Ian is a believer in the promise of resources and financial systems to drive a flourishing democracy and economy. He co-leads the firm’s commitment to support efforts building: a just and equitable society, public purpose finance for All, community infrastructure and assets, and a sustainable approach to climate. As an activist and finance specialist, he is the treasurer and investment committee chair of the Marguerite Casey Foundation, a justice-focused foundation with a $900MM endowment committed to shifting power and creating an inclusive economy. He is also the board chair of Common Justice and serves as trustee for many social justice organizations, including: Color of Change, The Workers Lab, Proteus Action League, and the Amalgamated Bank Charitable Foundation.

He received both a B.S. in Business and Political Economy and an M.S. in Global Finance from Hong Kong University of Science and Technology/New York University; and holds a Chartered Financial Consultant designation; and the Series 7, 66, 24 securities licenses. He lives on the Lower East Side of New York City with his family where he can often be found dialing in the perfect espresso, reading a good book or training for the next adventure race.

Senior Team

Senior Team

Brian Cole

Chief Administrative Officer

Brian Cole is Chief Administrative Officer of Westfuller Advisors. Mr. Cole has 35 years of experience in asset management, where he spent the majority of his time at Equinox Capital Management, LLC and most recently as head of operations for Alternative Capital Advisors. As a founding member of Equinox, he played an integral role in its development and growth, with assets under management in the Large Cap Value product growing from $300 million to $15 billion in 10 years. At Equinox, he served as the Principal, Chief Operating Officer and Director of Trading where he directed and supervised all operational activities associated with the investment management functions of the firm, including trading, portfolio administration and information technology. Mr. Cole was also a member of a three person management team whose responsibilities included developing advisory related relationships, and was the primary relationship contact for all institutional clients. With an eye towards efficiency and use of technology, Mr. Cole grew the business while adding just 20 employees during the firm’s assets under management growth phase, and was responsible for overseeing daily pre-open Investment Committee meetings. Mr. Cole began his career at Arthur Andersen & Co where he was a Senior Auditor, and was Equity Trader at Atalanta/Sosnoff Capital Corporation. Mr. Cole earned a B.S. in accounting from Fordham University in 1983. He is married and has two children.

Daryl Hersch


Portfolio Management & Option Strategy

Daryl Hersch is a recognized industry expert on portfolio management & option strategy with more than three decades of experience in trading, market making, investment advisement & broker dealer operations. Since becoming the Principal Member & owner of the Celadon Financial Group, LLC in 1996, Hersch has led the company through significant growth in assets under management, expanded the firm into a full service brokerdealer and guided the organization through difficult markets. Most of Mr. Hersch’s clients are referrals who have sought his experience with options for hedging, diversification and other sophisticated positioning and trading strategy’s. His tremendous utilization of options has created a strong loyalty among his diverse clientele.

Lucio Ventrella

Senior Vice President, Expatriate Business Director

Expatriate Solutions

Lucio Ventrella specializes in solutions for UK expatriates – specifically on the UK Pension (transfers), investment, protection and savings plans left behind in the UK, Europe and other countries. Lucio spent 7 years in the UK with RBS as a Financial Planner and Business Development Manager. This continued with RBS Offshore, before Lucio decided to become independent and create his own network of Advisers to the Expat community, which 6 years ago expanded to the USA. Lucio is passionately involved in Fundraising & donations for Children’s Mental Health organizations in multiple local States. He is dedicated to improving the lives of children and young adults with special needs. As a father to a child with such challenges, he volunteers for Sports Unity Programs to help give everyone a chance to have fun, make friends and exercise. His wife and daughter are creating a “Safe Space” for siblings of special needs children – a place to express their emotional needs as part of a unique family.

Return to top of page