WestFuller Advisors is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. Clients and prospective clients should be aware that brokerage and investment advisory services and fees diﬀer, and it is important for retail investors to understand these diﬀerences. Free and simple tools are available to research ﬁrms and ﬁnancial professionals at investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.
What investment services and advice can you provide me?
We oﬀer comprehensive wealth management services to retail investors with a suite of holistic financial planning and investment management service oﬀerings. Financial planning is a key aspect of our services so we can ensure that your investments align with your ﬁnancial goals and objectives. Additionally, we see our role as a coordinator and, therefore, collaborate with your other trusted advisors from other disciplines.
We create and manage investment portfolios that reﬂect your ﬁnancial goals, values, objectives, risk tolerance, return needs and expectations. In accordance with your approval of our financial planning analysis and accompanying investment strategies, we prefer to work with discretionary authority so we can make changes in your portfolio without receiving your preapproval for each transaction within an investment strategy. If we have non-discretionary authority, you are responsible for making your trading decisions. We monitor your portfolio on an ongoing basis so we can respond to changes in your needs, objectives or market developments. In general, our minimum amount of investable assets per household is $3,000,000 though the firm may grant exceptions under certain circumstances. As part of our collaborative approach to portfolio construction, you may limit the securities we may trade in your account.
Additional information on our advisory services is available on Item 4 of our Firm Brochure, which can be found at https://adviserinfo.sec.gov/firm/summary/155054.
Given my ﬁnancial situation, should I choose an investment advisory service? Why or why not?
How will you choose investments to recommend to me?
What is your relevant experience, including your licenses, education and other qualiﬁcations? What do these qualiﬁcations mean?
What fees will I pay?
We are a fee-based ﬁrm. Our fees depend upon the service you have chosen. Wealth management and investment management fees are charged as a percentage of the value of your managed accounts at month-end and are charged in arrears. This means the more assets in your account, the more you will pay in fees, which may give us an incentive to encourage you to increase the assets in your account. Our bias is to grow your relationship and accounts with our firm. However, because we oﬀer a tiered fee schedule, the eﬀective rate that you pay will decrease as you meet certain breakpoints for assets we manage. Such investment advisory fees range from 1.00% – 0.75% though clients with significant service demands may be subject to hire fees.
If you select financial planning as a separate service, we charge for the planning work on a $4,000 fixed fee basis with 50% due upon initiation and the balance due at completion of the financial plan (generally 3 months). Renewal fees for financial planning services are charged on an hourly basis, ranging from $225 – $350 per hour depending upon the complexity of the issues.
For clients selecting our UK Pension transfer services, we charge a percentage of the value of your UK pension for the initial financial planning, set-up, and transfer of your pension to a qualified, tax-deferred retirement account For on-going investment advisory services of these UK pension assets, our firm charges a percentage of the value of the trust-related account at month-end or quarter-end in arrears, depending upon the qualified custodian selected. Depending upon the complexity of the pension transfer, size of the pension transfer, and associated advisor services involved; fees may range from 1-5%. In the United States the Securities and Exchange Commission requires investment advisers to disclose that when fees exceed 3% the fees are considered excessive in comparison to fees charged by other investment advisers for similar services. WestFuller Advisor’s maximum fee of 5% has been established based on other investment advisers offering similar services in the United States and the time and resources needed for the initial evaluation, planning and implementation process for this service.
Additional fees you may pay are charged by the custodian (transaction, wire, exchange fees, for example) or by other parties, such as managers of mutual funds, ETFs or alternative investments. For UK pension transfer services, pension report fees are charge directly to you by the independent pension report writing firm.
You will pay fees and costs whether you make or lose money on your investments. Also note that fees rise and fall with the value of your accounts. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.
Please see Item 5 found in our Firm Brochure https://adviserinfo.sec.gov/firm/summary/155054.
Help me understand how these fees and costs might aﬀect my investments. If I give you $3,000,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What are your legal obligations to me when acting as my investment adviser? How else does your ﬁrm make money and what conﬂicts of interest do you have?
When we act as your investment adviser, we must act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conﬂicts with your interests. You should understand and ask us about these conﬂicts because they can aﬀect the investment advice we provide you. Here are some examples to help you understand what this means. Fidelity, Wedbush Securities (via introducing broker-dealer Celadon Financial Group), etc make available to us other products and services that beneﬁt our firm but may not directly beneﬁt your accounts. As a ﬁduciary, we make every eﬀort to act in your best interests. Our recommendation that you maintain your assets with particular custodians is based in part on some of the products and services they provide us. Our receipt of products and services from custodians and the broker-dealer Celadon Financial Group (only for accounts custodied with Wedbush Securities) creates a potential conﬂict of interest with you. In addition, the purchase of certain fixed income securities where the mark-ups are paid to the broker dealer executing the trade, not to WestFuller Advisors, in which case the broker-dealer may provide us with additional beneﬁts, creating a potential conﬂict of interest.
Additional information: Please see Item14 of our Firm Brochure:
How might your conﬂicts of interest aﬀect me, and how will you address them?
How do your ﬁnancial professionals make money?
Our wealth advisors receive a portion of the revenue generated by the clients they serve. Advisors and staﬀ may receive bonuses based on our proﬁtability and their individual performance.
Do you or your financial professionals have legal or disciplinary history?
No. For more information, please see Item 9 of our Firm Brochure https://adviserinfo.sec.gov/firm/summary/155054. Visit investor.gov/CRS for a free and simple search tool to research us and our ﬁnancial professionals.
As a ﬁnancial professional, do you have any disciplinary history? For what type of conduct?
For additional information about our services or to request a copy of our latest Client Relationship Summary, please visit our website at www.westfulleradvisors.com or call us at 212.542.5851
Who is my primary contact person? Is he or she a representative of an investment adviser or a broker-dealer? Who can I talk to if I have concerns about how this person is treating me?